News

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Board Candidate Announcement: Ashkan Danaei

The Nomination Committee of the Swedish Chamber of Commerce is pleased to present the proposed candidates for election to the Board of Directors for the year 2025.

All members are warmly invited to attend the Annual General Meeting on Wednesday, 28 May, from 09:30 to 11:00, to formally support the new Board and express appreciation to the outgoing members for their dedicated service.

Board Candidate: Ashkan Danaei, Sales Director, Tetra Pak Benelux

Ashkan Danaei brings over 20 years of commercial leadership experience and a strong track record in strategy execution, business development, and results-driven performance. As Sales Director at Tetra Pak Benelux, he is known for cultivating high-performing teams and building strategic, future-oriented business partnerships.

As Chairperson of the Swedish Chamber’s Sustainability Committee, Ashkan is a committed advocate for climate action, actively promoting initiatives to reduce CO₂ emissions and increase awareness of sustainability challenges and opportunities.

Alongside his focus on environmental impact, Ashkan is passionate about mentorship and empowering individuals to realise their potential—both as professionals and future leaders.

With his strategic insight, environmental leadership, and people-first approach, Ashkan brings valuable expertise to the Swedish Chamber’s continued development.


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Welcome New Member IvCB
The Swedish Chamber of Commerce is delighted to welcome IvCB as a new member of our growing Swedish-Dutch business community. Hear from our newest member: IvCB, founded in 2009, is a boutique Public Affairs and stakeholder management agency based in The Hague. We help companies and organisations to realise influence in an unpredictable world and strengthen their position. Our main fields of expertise are Life Sciences & Health, Clean Industry & Energy, and Technology. We believe that our work should contribute to a better world, and we focus on long-lasting relationships. Our collaboration with FTI Consulting as a gold affiliate partner gives us access to a strong international network that includes major business hubs, including Brussels, Berlin, Paris, London and New York, to meet the demand of clients for international world-class support. To learn more, visit
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BCS 2025 Panellist: Hans Vos

As part of the upcoming presentation of the Business Climate Survey, the Swedish Chamber of Commerce is pleased to introduce the confirmed panellists who will share insights into business performance, innovation, and operational strategy within the Dutch market.

Join us on 28 May, between 11.00 – 14.00 at AKD Amsterdam for a data-driven and dialogue-rich session exploring the latest economic trends impacting Swedish businesses in the Netherlands.

Hans Vos brings over 40 years of international experience spanning engineering, quality management, business development, and general management. Since joining FlexLink Systems BV in 1990, he has held several senior leadership roles—including Director Emerging Markets and Corporate Quality Director—and now serves as General Manager for the Benelux region.

His career is defined by a long-standing commitment to innovation, continuous improvement, and global expansion—particularly in the fields of industrial automation and manufacturing.

Don't miss the opportunity to hear from Hans and fellow leaders as they reflect on this year’s survey results and what they mean for the future of Swedish-affiliated businesses in the Netherlands.

Register via our website – https://swedishchamber.nl/events/may-28-presentation-of-the-business-climate-survey-in-the-netherlands-2025/.

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Eline Deijs Appointed Managing Director at Stromma Netherlands
As of April 1, 2025, Eline Deijs has assumed the role of Managing Director at Stromma Netherlands. In doing so, she follows her passion for organisations that are deeply embedded in society and that enable meaningful experiences. Stromma – known under the brand name Canal Tours Amsterdam – has been a familiar presence in the cityscape of Amsterdam and Utrecht for many years, and in 2024, welcomed over one million guests on and around the water. A Wealth of Experience For Eline, this step represents a natural continuation of her multifaceted career. She previously worked in media (NU.nl, Sanoma, ANP), led innovation as Director of Marketing & Digital at RAI Amsterdam, served as CCO of ISS Netherlands, and more recently held senior positions at Médecins Sans Frontières and Amnesty International. In her work, she has a distinctive ability to unite commercial effectiveness, social engagement, and digital innovation. “What appeals to me about Stromma is how the company, like the city itself, is constantly evolving,” says Eline. “It is an organisation with character and history, and with the ambition to continue doing business in a future-oriented and sustainable manner. Stromma is not just a shipping company; it is a place where memories are made and where hospitality, culture, and the city come together.” Sustainable Growth and Innovation in Guest Experience As Managing Director, she now leads an organisation with an electric fleet of 50 boats, the most embarkation and sales locations in Amsterdam, and the only provider of pedal boats in both Amsterdam and Utrecht. In her new role, Eline is focused on sustainable growth, innovation in the guest experience, and further strengthening Stromma’s position as the green icon on the water. “My challenge is to align Stromma even more closely with what guests are looking for – and what the city needs. We want to create memories in a way that is responsible, welcoming, and future-proof. With respect for the city, the water, and the people who live and work here.” With her personal leadership style, sharp strategic insight, and connecting energy, Eline brings fresh momentum to Stromma Netherlands – without letting go of what already makes the company strong: quality, experience, and reliability. Photo Credits: Stromma NL To read more visit: 
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Highlights from the Mentorship Program: Personal and Professional Branding
Last week, we held the third session of the Swedish Chamber and Young Professionals Mentorship Program 2025: Personal and Professional Branding   This time, we were excited to welcome keynote speaker Swati Narwal, who led us through an engaging and interactive session. Through group discussions and self-reflective exercises, we explored how to:
  • Identify and articulate our unique value
  • Align our personal values with our professional identity
  • Build authentic connections that reflect who we truly are
  • Understand how our brand influences the opportunities we attract
  During this session, we also welcomed Mentorship Program Alumni. Looking ahead, we’re excited to extend an open invitation to all alumni for future keynote lectures. We warmly welcome you to join these inspiring presentations and discussions. Here’s a glimpse of what’s to come: September 18: Mindfulness and Work-Life Balance with Cole Groom, Co-Founder of Balance Breathing
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BCS 2025 Honorary Guest: Ambassador of Sweden

We are honoured to welcome H.E. Mr. Johannes Oljelund, Ambassador of Sweden to the Netherlands, as a special guest at this year’s presentation of the Business Climate Survey in Amsterdam.

As a key Team Sweden partner, the Embassy of Sweden plays an important role in supporting Swedish business interests and fostering bilateral cooperation. We are grateful for their continued collaboration and valued contribution to this annual initiative.

In the words of Ambassador Oljelund:
“The Business Climate Survey deepens our understanding of the current business climate in the Netherlands and gives us a sound basis for the continued business dialogue.”

Event details
Date: 28 May 2025
Time: 11.00 – 14.00
Venue: AKD, Amsterdam

Presented by Team Sweden, the Business Climate Survey provides data-driven insights into the Dutch market as experienced by Swedish-affiliated companies. This year’s edition highlights key challenges, including regulatory uncertainty, labour market tightness, and evolving sustainability expectations.

The event will convene business leaders, policymakers, and institutional stakeholders for an engaging session shaped by research, dialogue, and shared perspectives.

For more information and to register, please

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BCS 2025 Panellist: Cees Westera

As part of the upcoming presentation of the Business Climate Survey 2025, the Swedish Chamber of Commerce is pleased to introduce Cees Westera as a confirmed panellist.

Cees brings over 25 years of experience in and around Dutch politics, with particular focus on strategic public affairs, lobbying, and stakeholder engagement. As Senior Director at Public Matters, he advises companies, NGOs, and institutions on navigating the complex interface between public policy and business objectives.

With extensive expertise in governmental affairs and regulatory developments, Cees offers valuable perspective on how shifting policy frameworks influence business strategy—particularly in times of uncertainty.

Event details
Date: 28 May 2025
Time: 11:00 – 14:00
Venue: AKD, Amsterdam

For more information about the event and other speakers, please

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Welcome New Member: Moonen Packaging

We’re pleased to welcome Moonen Packaging to the Swedish Chamber of Commerce in the Netherlands.

Hear from our new member:

“Moonen Packaging started small more than 65 years ago. We have since grown into an innovative packaging specialist due to our passion and ambition. As a packaging wholesaler, we not only sell sustainable products, we are also a sustainable company.

Sustainability and environmental awareness are currently the greatest challenges for people and our planet. We are convinced that we, as Moonen Packaging, can play a crucial role in this.

Out of love for our planet and the conviction that the best packaging is no packaging, we strive for a world of packaging solutions that care for the environment. No more waste. Only sustainable and innovative ideas that protect our planet and meet our customer's needs.

Our approach is different and we are proud of that. We inspire and motivate others to make greener choices across the life cycle. From raw materials to design and from transportation to end of life. It's time to understand the value of packaging and consciously choose sustainability over convenience. We do this together with you, because sustainability is a journey that everyone travels at their own pace. This is how we create impact and maximum savings for organisation and the environment.”

We look forward to having Moonen Packaging as part of our community and to supporting their continued journey in driving sustainable innovation.

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