News

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Opening event – Gina Tricot’s first store in Amsterdam

We were delighted to attend the official opening of Gina Tricot’s first store in Amsterdam on March 27, marking an exciting step in the brand’s expansion beyond Scandinavia.

Located on the iconic Kalverstraat, the new store welcomed an impressive turnout, with enthusiastic customers queuing to experience the launch firsthand. The opening weekend was a clear success and reflects the strong interest in the brand within the Dutch market.

The arrival of Gina Tricot in Amsterdam signals the beginning of a new chapter, bringing its contemporary Scandinavian fashion offering to a wider European audience.

Welcome to Amsterdam, Gina Tricot!

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New Sustainability Committee Member: Pieter van den Herik
We are pleased to welcome Pieter van den Herik as the newest member of our Swedish Chamber Sustainability Committee! Pieter van den Herik has 20 years of experience in the field of sustainability in business. Both as a consultant and in management roles, Pieter has worked with large companies and leading SMEs to leverage sustainability as a business opportunity. Pieter now works as sustainability business developer at Capgemini in the Netherlands.
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Welcome New Member: Nordic Connect PR
The Swedish Chamber is honoured to have Nordic Connect PR join our Swedish-Dutch Business Community as our newest Member.   "My name is Anne Tusveld, founder of Nordic Connect PR, a boutique agency specializing in PR and travel trade marketing for international tourism destinations in the Benelux market. With more than 30 years of experience in communications, media relations and strategic partnerships, I support destinations in building strong visibility and meaningful connections with media and the travel industry. Scandinavia has always been close to my heart. I previously worked as Area Manager Benelux for Visit Sweden and also lived in Linköping, which gave me a deep appreciation of Swedish culture and the Nordic way of life. I’m very pleased to join the Swedish Chamber of Commerce for the Netherlands and look forward to connecting with fellow members, sharing insights and exploring new opportunities for collaboration." - Anne Tusveld, Managing Partner - CEO   We are looking forward to future collaboration and to introducing Anne Tusveld and Nordic Connect PR to our Swedish-Dutch business community!
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New Swedish Chamber Insights out now!
In this issue, we are honouring innovation and outstanding achievements through exclusive features with the three esteemed winners of the Swedish Chamber Business Awards 2025: AstraZeneca, Proxify and Einar & Partners! AstraZeneca - Winner of Achievement 2025 Proxify - Winner of Entrepreneurship 2025 Einar & Partners - Winner of Tech for Good 2025 The awards were presented by H.E. Ambassador of Sweden Mr Julius Liljeström, Embassy of Sweden in The Netherlands, Mr Jan B. Sundelin, Partinc, Chairperson of the Tech Committee, Mr Tomas Korseman, Business Sweden and Mr Ashkan Danaei, Tetra Pak, Chairperson of the Sustainability Committee
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Sweden continues to rank among the world’s happiest countries
In the latest World Happiness Report 2026, Sweden secures 5th place globally. This position reflects a combination of factors, including quality of life, social support, personal freedom, trust, and robust societal systems. Nordic countries lead the happiness rankings once again. Finland is still in a group of one at the top, followed by a group of three: Iceland, Denmark, and Costa Rica. Sweden and Norway complete the top six, followed by the Netherlands, Israel, Luxembourg, and Switzerland to round out the top ten. Costa Rica’s rise to 4th marks the highest ever ranking for a Latin American country.   Read more .  
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Swedish Chamber Patron Member Polestar published full carbon footprint of Polestar 5, strengthening industry-leading transparency

Polestar reinforces its leadership in climate transparency by publishing full life cycle assessments for every model, including the new Polestar 5. The car’s total cradle-to-gate carbon footprint is 23.8 tCO₂e, highlighting emissions from materials and production.

The company is reducing impact through smarter sourcing, especially low-carbon aluminium, renewable energy in manufacturing, and innovative recycled and bio-based interior materials. According to Fredrika Klarén, Head of Sustainability at Polestar, transparency is key to cutting emissions across the industry.

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Trainee visit to the Swedish Embassy in The Hague
Today, our international management trainees had the opportunity to visit the Embassy of Sweden in The Hague! The visit featured a presentation by First Secretary Björn Jönsson and Promotion Officer Oskar Nielsen, followed by an insightful discussion on the Swedish presence in the Netherlands and the strong collaboration between the Embassy and the Chamber. The visit also enabled a meaningful exchange between our trainees and the Embassy’s interns.
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Sweden as an attractive career destination for international top talent
A new Swedish Institute study finds Sweden ranks among the world’s most attractive countries for STEM professionals. Key strengths include work-life balance, career development, family-friendliness, safety, and access to healthcare. Life sciences, healthcare, and green technology are the sectors most associated with Sweden. Despite its strong appeal, global awareness of Sweden as a career destination remains limited. Efforts are ongoing to increase visibility through digital campaigns, recruitment events, and collaboration with Swedish embassies and companies.   Read more .   Photo: Lieselotte van der Meijs
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