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Swedish Dads exhibition is now open!
The exhibition is now open, stop by Epicenter Amsterdam Fred. Roeskestraat 115, to enjoy beautiful pictures by Johan Bävman, lunch talks by inspiring speakers and much more.   The exhibition shows 25 fathers in Sweden and is shown at Epicenter Amsterdam from March 4 to March 9, 2019. Welcome!   During the Gender Game Changer Week the following events will take place:
  • 4 - 9 March, exhibition Swedish Dads by Johan Bävman, Ground Floor at Epicenter Amsterdam.
  • 4 March 12.00 - 13.00, Lunch Talk by Christina Niemelä Ström, IKEA Culture & Learning Manager at Inter IKEA Systems B.V. Christina shares her own leadership journey and puts it in perspective with a focus on IKEA's work for equality.
  • 5 March 12.00 13.00, Lunch Talk by Katja Berkhout, who is commissioned to connect StartupDelta with the world's leading innovation hubs.
  • 6 March 12.00 - 13.00, Lunch Talk by José Woldring, founder and CEO of Media Nanny and ambassador for Making Moves in Music, an initiative by Bumble to get more female DJs to the top.
  • 6 March 18.00 - 20.00, Movie Night with Young Professionals by the Swedish Chamber of Commerce, We will show a movie related to our Gender Game Changer Week.
  • 7 March 16.45 - 18.30, official opening night for the world-famous exhibition Swedish Dads by Johan Bävman. Take part in an insulating evening with talks by Johan Bävman, Marius van Regteren and Björn Atterstam about why dads are important, why equality is a good idea and how it changes society and relationships for the better.
  All events are free, but registration is mandatory, except for the exhibition. Please go to upcoming events for information & registration.  
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Dream of Love: Exploring the Inner Work of Modern, Quantum Leadership Through the Novel by Karin Jironet
Meaning Matters Dream of Love points at consciousness competences that are within human reach, yet infrequently viewed as leadership aptitudes. It addresses how to ‘manage’ energy in the context of leadership and personal evolution. The two protagonists, a man and a woman whose age, nationality, and upbringing remain vague, find themselves delving into these very issues, prompted by their love for the other. Across a number of international locations, they each deal with non-locality, uncertainty, and, each experience multiple mind-states at the same time. Feeling into probability, interacting with what could emerge, participation is based on choice of mindset. These factors are identified in quantum physics and thus transfer into what can be defined as quantum leadership. The protagonists’ thinking tends to oscillate between both models. They derive meaning from the ontic view – things are the way they are independently of interpretation. Simultaneously, they believe things to be fluid and continuously changeable, epistemic. In their view, events happen for a reason that is observable and possible to interpret based on experience, as well as full of unknown components, that might play the bigger part in what evolves in a given situation. They undergo this uncertainty with mostly innocent acceptance, trust and doubt in equal measure. The linear paradigm, often further informed by religion and moral philosophy, placed ‘meaning’ at the end. But isn’t meaning a deep sense of knowing pervading all levels of action and interaction, rather than order in a hierarchy of needs? Don’t we need meaning, in whatever form we find it, every day? Where can we derive meaning in leadership? These are questions they grapple with – as many leaders do. The power of the central characters’ encounter guides them through their personal development and individuation journey, and gradually they cope with the inner work of unlearning and releasing limiting imprints. It exemplifies how to achieve mental and emotional breakthroughs by means of self-reflection, contemplation, meditation, and having the courage to face and renounce self-limiting habits of mind and create a desired future. The course of their relationship forms a powerful reminder that this is easier said and wished for than actually realized. Their love guides them forward and throughout the course of the book, their relationship exemplifies how to balance objective and subjective consciousness - an essential technique for modern leadership.    
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Gender Game Changer Week, March 4 – 9
From March 4 - March 9 the Swedish Chamber of Commerce in the Netherlands together with the Swedish Embassy in The Hague, the Swedish Institute and Epicenter Amsterdam are hosting the exhibition Swedish Dads and in connection host the Gender Game Changer Week.   The exhibition shows 25 fathers in Sweden and is shown at Epicenter Amsterdam from March 4 to March 9, 2019. Welcome!   During the Gender Game Changer Week the following events are taking place:  
  • 4 - 9 March, exhibition Swedish Dads by Johan Bävman, Ground Floor at Epicenter Amsterdam.
  • 4 March 12.00 - 13.00, Lunch Talk by Christina Niemelä Ström, IKEA Culture & Learning Manager at Inter IKEA Systems B.V. Christina shares her own leadership journey and puts it in perspective with a focus on IKEA's work for equality.
  • 5 March 12.00 13.00, Lunch Talk by Katja Berkhout, who is commissioned to connect StartupDelta with the world's leading innovation hubs.
  • 6 March 12.00 - 13.00, Lunch Talk by José Woldring, founder and CEO of Media Nanny and ambassador for Making Moves in Music, an initiative by Bumble to get more female DJs to the top.
  • 6 March 18.00 - 20.00, Movie Night with Young Professionals by the Swedish Chamber of Commerce, We will show a movie related to our Gender Game Changer Week.
  • 7 March 16.45 - 18.30, official opening night for the world-famous exhibition Swedish Dads by Johan Bävman. Take part in an insulating evening with talks by Johan Bävman, Marius van Regteren and Björn Atterstam about why dads are important, why equality is a good idea and how it changes society and relationships for the better.
  All events are free, but registration is mandatory, except for the exhibition. Please go to upcoming events for information & registration.
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Congratulations Harald Friedl who was chosen as the Best CEO in the Sustainable Consulting Industry at the European CEO Awards!
Congratulations Harald Friedl, keynote speaker at Nordic Circular Economy Summit January 2019 Who was chosen as the Best CEO in the Sustainable Consulting Industry at the European CEO Awards!  
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IKEA is exploring the launch of an online sales platform offering furniture not just from the famous flat-pack retailer but also from rivals as part of its big transformation.
Source: By Richard Milne Financial Times in Almhult February 13, 201 Ikea is exploring the launch of an online sales platform offering furniture not just from the famous flat-pack retailer but also from rivals as part of its big transformation. The world’s biggest furniture retailer is finalising the details on its first test of selling on a third-party website such as China’s Alibaba or Amazon, according to Torbjorn Loof, chief executive of Inter Ikea. But Mr Loof also told the Financial Times that there had to be something between Ikea’s own website and general sites such as Amazon that sold almost everything. “What are the opportunities between the dominating, big, global platforms, and the company website? I think there are tons of opportunities. Like Zalando: they’re a kind of platform for fashion and clothes. I think it’s a very interesting area to explore,” he added. Zalando has become Europe’s largest online fashion retailer by selling clothes from multiple brands, none of whom are owners of the German website. We are always exploring Torbjorn Loof, chief executive of Inter Ikea © Reuters Mr Loof underscored that Ikea was not yet in talks with any of its rivals but added that it would like to be involved in the creation of any industry-wide sales platform. “You like to control your own destiny so in that sense if you have the size and the possibility that’s true [that Ikea would like to create it]. I think in the next five, 10 years, we will see what we now call the platform developing,” Mr Loof said. Ikea is undergoing some of the biggest changes in its history as it tests concepts from leasing furniture and selling it on other websites to having city-centre shops and offering home assembly to its customers. It has drawn attention previously for telling the Financial Times that it was planning trials of selling on third-party websites. Mr Loof said such discussions had taken longer than expected but that one test should start soon. Asked if it would be with Amazon, he said: “I don’t think it’s Amazon.” He said Alibaba and Amazon had different models with the former’s Tmall “a shop-in-shop, more like a shopping centre”. He added: “We wanted to see and test and learn — to say: could this be something for us? For a specific part of the range or in specific types of markets?” Recommended How to Lead Inter Ikea’s Torbjorn Loof: making the vision clear The chief executive of Inter Ikea, which owns the brand and concept behind the furniture retailer, said he expected routes to online sales to open up in the coming years and that he wanted his company to be part of that. “We are always exploring. You could say within the digital arena we’re exploring the third-party platform, Ikea engaging on other platforms, the platform business in the industry as a whole, how can we make our own ikea.com much stronger and better,” he said. He added: “It is also about how you connect. If you take home furnishings, for instance — how you connect communities, how you connect knowledge, how you connect the home. It’s not only furniture, it’s paintings, it’s the do-it-yourself part. There are many different constellations that can and will evolve over the years to come.”
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Welcome to New Member Infeldt Translation Services
Infeldt Translation Services – for your translations into Swedish Last October I finally did it! I started my own company providing translation services from English, German, French and Dutch into Swedish. After more than 20 years working for various departments of the European Commission, including the translation service, I want to provide translation services once more, but now as a freelancer. Throughout my career, I have been torn between working as a linguist and working with policymaking as an official. In the end, this has the advantage that I’m not only a trained and experienced translator, I also have a good understanding of a wide range of topics (e.g. competition policy, climate action, financial markets and communication). With an MSc in Business Administration and Economics – International Business Programme from Lund University and a background translating legal texts for the Commission, I prefer working with business related or legal texts, be it for the private or public sector. As I have lived and worked for many years in Switzerland, Belgium and The Netherlands, my source languages are English, German, French and Dutch. And yes, I do keep my Swedish up to date as well. Please contact me at for your next translation project into Swedish. Looking forward to working together!
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March 4-9, 2019 Swedish Dads Exclusive Photo Exhibition by Johan Bävman
The photo exhibition Swedish Dads has been travelling to more than 50 countries all over the world. Now the exhibition has come to Amsterdam! Swedish Dads is a photo exhibition based on portraits of a select group of fathers who choose to stay home with their babies for at least six months. Photographer Johan Bävman examines why these fathers have chosen to stay home with their children, what the experience has given them, and how their relationship with both their partners and their children has changed as a result. The exhibition aims to show the effects of gender equality in parenting on both individuals and society.   The exhibition portrays 25 fathers in Sweden and is showing at Epicenter Amsterdam from March 4 - March 9, 2019, as a joint collaboration between the Swedish Institute, the Swedish Foreign Mission, Swedish Chamber of Commerce and Epicenter Amsterdam.   For more information
Photo by Johan Bävman
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Thank you Maria Karlström!
The Swedish Chamber of Commerce would like to thank Maria Karlström Director Business Support and Marketing & Communications at Scania BeNeLux for her inspiring contribution to the Swedish Chamber of Commerce Board of Directors. Maria Karlström has been a member of the Swedish Chamber Board of Directors since 2017 and she is ending her activities at the Swedish Chamber of Commerce due to a new assignment on a new market. On behalf of the Swedish Chamber of Commerce in the Netherlands, we wish Maria lots of success with her new challenge.
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