Past events

Date: June 3, 2021

Time: 10.30 – 12:00

Venue: Zoom


On 3 June 2021, we welcome all Swedish Chamber of Commerce for the Netherlands members to join the 61st  Annual General Meeting. The AGM will this year be carried out in a virtual setting. 


The Swedish Chamber of Commerce is very pleased to invite you the Annual General Meeting on June 3, 2021 at 10.30 — 12.00 CET. The meeting will take place online and will be followed by a Scholarship ceremony and an address by H.E. Ambassador or Sweden Mrs Annika Markovic.


AGM Agenda, Proposals and Descisions 2021 and Minutes of Meeting June 20, 2020
You will find these documents by clicking on Program below


Voting Procedure

During the Annual General Meeting, the Members present will be asked to approve the Minutes of last year’s AGM as well as the Financial Statements of 2020 and elect the Members of the Board. As we will be working with a modified voting procedure, we ask all Members to submit questions or comments with regard to the issues on our agenda in advance as much as possible – by email to Instead of asking for approval by a raise of hands, we will include a small timeslot for Members to react via Chat. If no comments or objections come in, the topic at hand will be considered approved.



We kindly request all Members to register in advance. All meeting details will be sent to you prior to the meeting.


The AGM is free of charge and open for Swedish Chamber of Commerce for the Netherlands members.


N.B. Young professional membership of the Swedish Chamber of Commerce for the Netherlands is an  associate membership of the SCC, and as such these members are unable to attend and vote at the Annual General Meeting.


New Board Member Candidates 2021

The Swedish Chamber of Commerce Board of Directors are very honored to present their 3 new Board Member Candidates for the Board 2021 to be elected at the Annual Meeting on June 3, 2021. We welcome all members of the Swedish Chamber of Commerce for the Netherlands to attend the Annual General Meeting via Zoom to meet the new candidates and to elect the new members of the Swedish Chamber of Commerce Board of Directors 2021.








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Date: June 1, 2021

Time: 12:00 – 13:00 CET

Finding Flow; Connect with yourself, others and the planet by Kristina Zumpolle

In this webinar Kristina Zumpolle, co-author of the book Finding Flow will highlight some of the most effective activities and routines that can be used to connect with yourself and others. In addition, she will share a collection of ideas, tools, and tips that will have a positive and lasting impact on individuals and teams, across industries. You will be nudged to rethink, reset, and reorganize some of the building blocks of life and to create personal (climate) goals. Kristina will encourage you to evaluate your impact on people and on the world and inspire you to improve yourself and your habits in daily life and work to make a difference and create a positive flow.


A Finding Flow session
It’s an interactive, straightforward, and motivating session to further understand what helps you stay in Flow and what doesn’t.

The workshop will also help you get to know other members of the Swedish Chamber of Commerce in a more personal way.
The session is based on the book Finding Flow – connect with yourself, others, and the planet.


Some words from others partaking in this workshop:
“Good energy, dynamic, and format”.
“Just what I needed now. Making connections. Sharing our feelings and having fun”.


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Date: May 27, 2021

Time: 11.30 CET

Working with the brand Sweden

A brand is a reputation. It is the expression of an identity, a name, a logo, values, a philosophy… Sweden, a small country in northern Europe with only 0.13% of the world’s population, is one of the first nations in the world to have implemented an official nation branding strategy.

Sweden benefits from a positive brand image abroad. The country is positioned among the leading nations in various global indexes of economic performance, social commitments, capacity for innovation, governance, sustainable commitments, etc. IKEA is a brand that strategically communicates Swedish cultural concepts, symbols and values, and exports them across the world.

What happens when you apply the concept of branding to an entire country? Can companies and nations co-brand on their identity? Why and how? What are the benefits and limits?

In collaboration with the Swedish Chamber of Commerce in France and the Swedish Chamber of Commerce in the UK, and in partnership with SCI -Swedish Chambers International, The Swedish Chamber of Commerce in the Netherlands welcomes you to join us in reflecting on how Sweden and Swedish companies may join forces in co-branding. How can a nation and companies reflect each other’s assets and thus strengthen their positions?


Guest speakers

Madeleine Sjöstedt — Director-General Swedish Institute
Lena Herder — Country Retail Manager IKEA Sweden
Simon Anholt — Independent policy advisor, author, and expert in nation branding

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Date: 19 May, 2021

Time: 15.00  – 16.00

Recessions and game changing events – such as pandemics – can change the trajectory of economies, governments and businesses, and essentially alter the course of history. Since the outbreak of Covid-19, societies and businesses have had to dramatically alter the way they operate, compromising work environments and posing challenges to status quo. We have seen unprecedented adaption and development of new technological solutions, fundamentally changing the game. But does it really take a global crisis, such as the current pandemic, to accelerate innovation at this speed? Will it keep changing as we settle into a new reality, and the world slowly opens up again, or will we slow down? What is next in innovation, and how we do keep accelerating? Simply, how do we emerge stronger?

Welcome to the fourth event in the “Emerging stronger” series, featuring business leaders and opinion-makers organized by Swedish  Chamber of Commerce for the UK in partnership with SCI including the Swedish Chamber of Commerce for the Netherlands.


The discussions are moderated by Nik Gowing, Director and Founder of Thinking the Unthinkable and former BBC news anchor.


Confirmed speakers:

Katarina Berg, Chief Human Resources Officer at Spotify
Johan Wibergh
, Chief Technology Officer at Vodafone Group
Rachel Samrén, Senior Vice President, Chief External Affairs, Governance & Trust Officer, Telia


Booking information

SCC member price: Free
YP member price: Free
Non-member price: £15

Please register for the event by using the booking form below. Upon registration, you will be sent information on how to connect to the event.


This event is hosted in partnership with the British-Swedish Chamber of Commerce, Swedish Chamber of Commerce in France, Swedish Chamber of Commerce in Latvia, Swedish Chamber of Commerce for the Netherlands, Swedish Swiss Chamber of Commerce, East Sweden Chamber of Commerce, and Jönköping Chamber of Commerce.


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The Swedish Chamber of Commerce and Young Professionals of the Swedish Chamber welcomes the participants of the Mentorship Program 2020-2021 to Meet Up IV.


When: April 22, 2021
Time: 18.30 – 20.15

Webinar Zoom

Theme: Personal development and growth

Hendrik Jan Guitink


Guest Speaker: Niels Thijssen



In this session we will be joined by Niels Thijssen, one of Hendrik Jans associated partners. Nils is young talented Leadership consultant with a background as an international hockey coach.  Niels was the national coach of the Belgium ladies team who have climbed up the world ranking during his leadership. Since early this year his is part of Hendrik Jan Guitink s team at AIMS.


At our Meetup on April 22 Niels will present what personal development/growth can be, using the elite sport as an analogy. He has witnessed from his own experience what it means to try and reach the top of your passion, what it takes to grow and develop.

We will extrapolate that in our Meetup and work on this together in breakout sessions.



Next Meet up:

June 10, 2021
18.30 – 21.00
Venue Swedish Chamber of Commerce Amsterdam
Recruitment strategies
Hendrik Jan Guitink
Guest Speaker: Tba

At this final meeting we will also  evaluate on personal lessons learned and you  will receive a certificate for accomplishing the Swedish Chamber of Commerce Mentorship Program 2020-2021.



This webinar is a part of the Swedish Chamber of Commerce and Young Professionals Mentorship Program 2020-2021 and open for Mentors and Mentees of this program only. Next Mentorship Program will start fall 2021. Welcome to send an emai to for more information.





About Hendrik Jan Guitink, Managing Partner of AIMS International Netherlands B.V. , member of AIMS International, a global leader in Executive Search and Leadership Consulting

“My name is Hendrik Jan Guitink, I am the Managing Partner of AIMS International Netherlands B.V., member of AIMS International, a global leader in Executive Search and Leadership Consulting with offices in over 50 countries. We Find&Grow Your Leaders. Within our Talent Management Practice, coaching and mentoring are two aspects that we specialize in as part of Leadership Development Programs or for individual cases. Having been a Mentor within this program for the past 2 years and being a professional business coach and trainer, I am very excited to take on the challenge. As Mentor, I have had the privilege to partner with 2 very bright and ambitious young professionals. I think I can say that both the mentees and I learned a lot from each other.

I am married to a Swedish beauty and also have a very strong business relationship with our AIMS partner in Sweden, delivering our services to our mutual clients.  Hence the membership of the Swedish Chamber of Commerce.

The ambition for the Mentorship Program is to give young professionals the opportunity to connect with a senior business executive outside of his or her direct environment. Giving the participants access to guidance in issues concerning their future career.

As a group we will work on specific topics such as culture and building trusted relationships and we will invite subject matter experts to come and talk to us. The Mentees and Mentors will also spend time together on subjects of their own choice.”

Hendrik Jan Guitink


The Swedish Chamber of Commerce Mentorship Program 2020-2021 is supported by:


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Date: April 22, 2021

Time: 12.00 – 13.00

Where: Webinar 

Interactive Lunch Talk with Charlotta Björk Danielsen

Engagement Strategy – How to use customer stories and storytelling to engage with customers in a new way


In this interactive webinar with Charlotta Björk Danielsen — Engagement Strategy Manager at Oracle I Storytelling and Member of the Young Professional Committee of the Swedish Chamber — we will discuss the importance of Customer engagement in times of change, including clear examples of storytelling and how it can enhance customer relations at your business.


Do you want to build confidence and skills to use storytelling as a part of your sales conversation?

Join our workshop to get inspired and discover how storytelling can help you have more interesting and engaging meetings with your customers and colleagues in this zoom era.

Several hundred sales professionals from all over the world have attended this workshop with Charlotta Björk Danielsen, Engagement Strategy Manager at Oracle, and when asked “How likely are you to recommended this training to a colleague gave it a Net Promoter Score of 9.3

“As an Engagement Strategy Manager, I combine my background in core technology sales at Oracle, with my years in narrative research, to help sales representatives have more interesting conversations with their customers.”

Charlotta Björk Danielsen


Workshop Flow: 

30 min “Storytelling theory”

– How and why should we use storytelling

– Tips and tricks for using storytelling in a sales conversation

20 min “Hands on practice”

– Introduction and practice with the “focus” technique

10 min Summary and Wrap up










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Date: April 20, 2021

Time: 10.00 – 11.00


Tech Talent

Explore how to attract, retain and manage tech talents

With the acceleration in digital, the demands on technology — for speed, flexibility, reliability, security, and value — have radically increased. For company leaders reviewing how to transform their organizations, one tricky question is emerging: Where do I find the people to do all the work? Companies have to hire the best, but that won’t be enough. They’ll also need to rethink how they reskill and upskill their people. People are the most important factor for a company’s growth, especially in its early stages of development. How to find the right people and how to get a better understanding on how to create great teams?



Quotes from the webinar:

“New technologies and developments are leading to innovative, interesting and complex (legal) issues. So especially in this sector it is crucial to share best practices, insights, experiences and know how. I believe making connections is key in the Tech sector. This is exactly where the Tech Tables are meant for”.
-Rens Goudsmit, Moderator, Head of TK Tech & Attorney at law, TeekensKarstens advocaten notarissen




“The necessity to ensure that we are not only building for a diverse workforce in technology but also for diversity in technology itself. The technological solution in itself also needs to be diverse.
-Dr Cara Antoine, Managing Director Digital Transformation, IG&H | Global Women in Tech, The Netherlands





We all need to take responsibility for making the pond that we are fishing for talent in today larger than it is currently.”
-Bernie van Leewen, Director Research & Technology Development, SKF B.V





Inclusivity and opening up and looking outside the box as well as looking for new opportunities is key compared to just focusing on the usual aspects
-Rik Zuidmeer, Executive Vice President & Partner, Mercuri Urval.








Let artificial intelligence work for and not against you when hiring tech talents”.
-Jeffrey Kenens, Partner Corporate Employment Law, TeekensKarstens advocaten notarissen






The presentations of Dr Cara Antoine and Jeffrey Kenens are available at the Swedish Chamber of Commerce upon request. Please send an email to


The Swedish Chamber of Commerce’s for the Netherlands Tech Talent webinar is part of the series Tech Tables and invites Swedish Chamber Members and leading experts, exciting entrepreneurs and challengers alongside passionate change makers to participate in the exciting discussions. How will technologies shape the future and what can we learn from each other? The Tech Tables 2021 will focus on four Themes: Tech Talent – Tech Finance/VC investment – Women in Tech – Tech for Good


Subscribe for our newsletter here!


Upcoming Tech Table webinar by the Swedish Chamber of Commerce for the Netherlands:
June 8, 2021, Tech finance/ VC Investment. Explore the future of tech investing and venture capital




The Swedish Chamber of Commerce Tech Talent webinar is supported by TK and organized by the Swedish Chamber of Commerce for the Netherlands in Partnership with:








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When: March 30, 2021
Time: 14:00 – 15:00 CET


Main Takeaways

On Tuesday, March 30, 2021, the International Chambers in the Netherlands, NLinBusiness and the NL Business Hub network organised a webinar about the global impact of the Dutch elections. Over 500 people all over the world tuned in to hear from various speakers who shared their views on the outcome of the recent elections in the Netherlands, its impact on international business, challenges the Dutch government faces moving forward and the most important factors that influence and drive the political priorities of the Netherlands. 


Please check out this page for de recording of the webinar 


Read on for a summary of the most important takeaways. 


Keynote speaker Ingrid Thijssen, President of the employer’s organisation VNO-NCW, opens the session with a statement that outlines the organisation’s new agenda, her view on the recent election outcome and the major challenges that the new cabinet will face:

New agenda

Ingrid states that the need for a new agenda arose from the increasing distance between society and businesses, the widening of the opportunity gap and efforts in tackling climate change not being sufficient. She emphasises the need for a ‘new compass’ – a new agenda based on 3 pillars: a strong economy, sustainability and inclusiveness (i.e. equal opportunities with a focus on education). An objective is to also encourage the business community to have a broader perspective on their role in local or national societal issues. None of this can be achieved without improving the economic growth prospect in the Netherlands, and to do that, stimulating international business is key.

Dutch election results

Ingrid notes that several topics were underexposed throughout the campaign: the nitrogen crisis, a post-COVID economic recovery plan and international security (China and the US).

She states that the business community sees the pro-European and typically pro-entrepreneurial nature of the majority parties as positive. Their biggest concern is the collective desire to increase taxes for businesses. Ingrid’s opinion is that the only way to grow out of it is to encourage more investments, as it will lead to more jobs.

Major challenges for a new cabinet

  • Enable sustainable economic recovery to tackle serious financial damage of core industries. A solid economic recovery plan is needed, beyond the emergency aid package for a few months. The plan should address accumulated debts, boost investment, support equity and ensure increasing taxes for businesses are avoided.
  • Improve the working of the Dutch labour market and continue progress with agreements with trade unions.
  • Tackle the often underestimated nitrogen crisis which is actually bigger than the financial issue and is causing companies that want to invest in the Netherlands to seek refuge abroad.
  • Realise the Dutch climate agreement. 
  • Foster global business connectivity by investing in workforce, infrastructure and R&D institutions, as well as stimulate Dutch businesses to go abroad, step ahead in joint public private efforts to boost trade and improve the business climate in the Netherlands.



Panel Discussion

Next, the panel, Cees Westera, Managing Partner at Public Matters, Rem Korteweg, Senior Research Fellow at Clingendael and Frank Heemskerk Secretary General ERT, shared the following predictions and views on the current Dutch political landscape, its global impact and the corresponding challenges:

The delay in the coalition formation will impact policy uncertainty moving forward.

Continuity. In a global context, the choice of the same Prime Minister and majority parties is positive. It offers both internal and external stability.

There will be a change in political tone towards more constructive engagement with the EU and approach to trade in the direction of France and Germany. The Netherlands should be a pragmatic voice, even though it’s a small open trading country, but there’s a lot to improve upon.

Impact on entrepreneurship. Tax increase is conducive with a decline in investments. The Dutch business climate will ultimately become less attractive in the coming years.

A record number of parties in parliament means there is a scattered political landscape that will cause clashes and policy uncertainty on topics such as the nitrogen crisis and climate agenda. For example, pro-European vs. pro-nationalist polarisation, or pro-industry vs. pro-agriculture. A solution is to ensure it is solved by being put in the coalition agreement.

Sustainability is something that the Netherlands should be leading in, in relation to the global political landscape. The hope is that the new government will be less selfish and more pragmatic, dealing with issues at EU level rather than member state level.

Not enough knowledge about technology in parliament will be problematic in the future as global privacy and data-related issues arise.

Need for focus on transatlantic relations honing in on data, privacy, tech, as well as the role of international trade and the Netherlands within it, in particular with relation to Europe’s squeeze in the middle of US and China.

Lastly, the top three global concerns that will affect Dutch political vision of the local industry:

  • Relationship US and China
  • Climate change (Green Deal)
  • People (migration, invest in skills, up/rescaling of Dutch population)


The Swedish Chamber of Commerce for the Netherlands are very pleased to thank all speakers for sharing their insights and expertice. We also thank all collaboration partners for the excellent and pleasent collaboration and all participants for joining us from all over the world.


For more information:



This event is an initiative of the International Chambers in the Netherlands, NLinBusiness and the NL Business Hub network. Together they represent over 40 organisations active in the Dutch Bilateral Trade in the Netherlands and abroad.


Benelux Chamber of Commerce in China | East China | Shanghai
Benelux Chamber of Commerce | South China | Pearl River Delta
Dutch Brazilian Chamber of Commerce
Dutch Business Association Turkey
Dutch Business Association Vietnam
Dutch Business Network Indonesia
Dutch Chamber of Commerce in Hong Kong
Dutch Chamber of Commerce in the Philippines
Dutch Chamber of Commerce Singapore
Dutch Portuguese Chamber of Commerce
Holland House Chili
Holland House Colombia
Holland House Mexico
Malaysian Dutch Business Council
Nederlandse Kamer van Koophandel voor België en Luxemburg
Netherlands Business Council France
Netherlands Polish Chamber of Commerce
Netherlands Romanian Chamber of Commerce
Netherlands Thai Chamber of Commerce
NL Business Hub Munich
The Netherlands British Chamber of Commerce
The Netherlands Business Council UAE
The Netherlands Chamber of Commerce in Japan



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