Join Us for a Joint Event on Establishing Operations in Sweden
The Swedish Chamber of Commerce in the Netherlands, in collaboration with BDO, Eversheds Sutherland, Söderberg & Partners, and the Dutch Chamber of Commerce in Sweden, invites you to an insightful event designed for organizations looking to establish or expand operations in Sweden. Gain essential knowledge from field experts to prepare your business for success in the Swedish market.
Event Details:
- Date: February 13, 2025
- Time: 16.00 – 19.00
- Venue: The Swedish Chamber of Commerce Fred. Roeskestraat 115, 1076 EE Amsterdam
- BDO Fredrik Nilsson – Tax Partner Erik Hedlund – Certified Tax Advisor
- Söderberg & Partners Sasha Sem-Sandberg – Head of International Operations for Employee Benefits Karolina Conrad – Senior Employee Benefits Consultant
- Eversheds Sutherland Torbjörn Lindmark – Partner
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Tony Harris appointed new head of SSAB Europe
Press releases
December 17, 2024 Tony Harris has been appointed new head of SSAB Europe effective February 1, 2025. He transitions into this role from his current position as Head of Sales and Business Development at SSAB Europe. He has a strong commercial background from both small and medium-sized enterprises and multinational corporations. His expertise covers not only sales and business development but also operations and general management. “Tony has played a crucial role in driving SSAB Europe’s progress, demonstrating a deep understanding of our company’s operations and culture”, says Johnny Sjöström, President and CEO of SSAB. “His extensive market knowledge and commitment to international customers will be vital, as we continue our journey towards fossil-free steel production.” Since joining SSAB in 2014, following the merger with Rautaruukki, Tony has served as a key member of SSAB Europe’s Management Team. Upon assuming his new role, he will also join SSAB’s Group Executive Committee. Tony will succeed Olavi Huhtala, who earlier has announced his retirement. Photo credits: SSAB
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Experience the Magic of the Northern Lights in Sweden
As winter settles in, Sweden transforms into a winter wonderland, offering one of nature’s most breathtaking spectacles: the Northern Lights. If you’re planning to experience the Aurora Borealis, the prime time is from early September to late March. This winter, the Northern Lights are expected to be especially vibrant as we approach the peak of the solar cycle.
Here are 5 tips to maximize your chances of witnessing this awe-inspiring natural phenomenon:
1. Visit in Winter: The best time to catch the Northern Lights is from September to March when the long, dark nights provide optimal conditions.
2. Head North: While the Northern Lights can be spotted across Sweden, the chances of seeing them are much higher above the Arctic Circle.
3. Go Remote: Escape the city lights—head into Sweden’s untouched wilderness for the clearest views of the Northern Lights.
4. Check the Weather: The Northern Lights are best seen on clear, cloudless nights. Use apps that track auroral activity to time your viewing.
5. Book a Guided Experience: A local guide can take you to the best spots and provide tips on how to capture this magical phenomenon in photos.
Whether you’re seeking adventure, relaxation, or simply a chance to experience Sweden’s natural beauty, the Northern Lights are a must-see attraction this season.
To learn more please visit
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Apply Now for the 2025-2026 International Management Trainee Program
The Swedish Chamber of Commerce for the Netherlands is offering three exclusive scholarships for the 2025-2026 International Management Trainee Program. This prestigious opportunity provides young professionals with hands-on international business experience, while contributing to a vibrant Swedish-Dutch business network.
In partnership with The Scholarship Fund for Swedish Youth Abroad, the Gull & Stellan Ljungberg Foundation, and The University of Gothenburg's School of Business, Economics, and Law Scholarship Foundation, the program offers access to valuable networking, business development activities, and high-impact seminars.
Key Dates:
- Program Duration: June 25, 2025 – June 19, 2026
- Application Deadline: March 2, 2025 (rolling recruitment)
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Discover Sweden’s Many Travel Destinations at Vakantiebeurs Travel Fair 2025
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Introducing Herrik van der Gaag: Mentor for the Mentorship Programme 2025
Herrik van der Gaag brings over 25 years of international management expertise spanning wholesale, retail, and brand management. Throughout his career, he has collaborated with prominent organisations such as Volvo, NBA, Champion, Starter, It’s Consumers Electronics, and DMG, demonstrating his ability to navigate diverse industries and achieve remarkable results.
A dynamic and high-energy leader, Herrik is highly skilled in general management, omnichannel sales, licensing, brand building, and business development. His expertise further extends to international operations, logistics, legal, marketing partnerships, and finance. Currently, he serves as Managing Director of Volvo Cars in Germany and the Netherlands, where he leads with innovation and strategic insight.
We are thrilled to have Herrik join this year’s programme, where he will share his invaluable knowledge and inspire the next generation of professionals.
Are you ready to gain insights from accomplished leaders like Herrik?
The Swedish Chamber and Young Professionals Mentorship Programme 2025 is now open for applications.
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Merry Christmas from the Swedish Chamber of Commerce!
As the festive season begins, we extend our heartfelt thanks for an incredible 2024. Together, we’ve built meaningful connections, fostered collaborations, and celebrated the strong friendship between Sweden and the Netherlands.
Our office will close for the holidays from December 20 and reopen on January 7, 2025. We look forward to an exciting new year filled with inspiring events, initiatives, and partnerships.
Wishing you a Merry Christmas, a Happy New Year, and a God Jul!
Photo: Hanne Hansen Photography
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Thank you to our incredible sponsors!
On December 6, the Swedish Chamber of Commerce hosted the Exclusive Annual Lucia Dinner and the Sustainability & Innovation Summit – “AI Driving the Sustainable Transformation” at the Hilton Hotel in Amsterdam. These events celebrated Swedish traditions, the strong bond between Sweden and the Netherlands, and the future of innovation and sustainability.
This unforgettable evening would not have been possible without the generous support of our sponsors:
Stena Line, Handelsbanken, AKD, Saab, Scania, Ecophon, Tetra Pak, Earth, Heussen, Inter IKEA Systems, and Einar & Partners.
A special thank you to Hanne Hansen for beautifully capturing the night.
Thank you for making this event a success and for your continued support of our community.
Photo credits: Hanne Hansen Photography
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